Unlock Growth with an Industry Leader
Overview
With over four decades of commercial experience and executive leadership predominantly in the global fragrance and flavour sector, David offers unique insights and results-driven guidance for companies seeking to innovate, expand, and excel in today’s competitive B2B marketplace.
For organisations seeking a trusted partner with a rare blend of technical, commercial, and mentoring strengths, David provides customized solution-centric consultancy that drives sustained growth, innovation, and value across businesses, with specialized knowledge in the fragrance industry.
Why Engage with David at Scentrix Solutions
- Proven B2B Sales & Marketing Leadership: Track record as Vice President of Sales, Marketing, and New Product Development at Eternis Fine Chemicals, consistently elevating growth and client relationships through strategic vision and execution.
- Global Perspective: International career experience, including overseas appointments, navigating and succeeding in diverse markets and cultural contexts.
- Cross-Functional Management: Extensive expertise leading dynamic teams across borders, ensuring successful product launches and tailored solutions.
- Fragrance Ingredients & Innovation: Wide-ranging and detailed knowledge gained from senior roles at Eternis, International Flavors & Fragrances (IFF), and DSM-Firmenich.
- Mentorship & Industry Influence: Mentoring at Anglia Ruskin University, Cambridge, and the Royal Society of Chemistry. Committed to nurturing the next generation in science and business
Credentials & Affiliations
- Fellow, Institute of Directors
- Member, Royal Society of Chemistry
- Member, Chartered Institute of Marketing
- Current Chair IFRA UK (2024-Present)
- Former President, British Society of Perfumers
- BSc(Hons) Chemistry & Management, Loughborough University
Testimonials
“Working with David has been a transformative experience for our business. His ability to pinpoint operational gaps, clarify business strategy, and guide us toward sustainable growth has been invaluable. We really enjoy working with David since he delivers actionable insights that generate real results”...
(Ilias Kakis, Ilya Parfum)
"I have so much gratitude for all you taught me over the early years at IFF. A great mentor and friend, wishing you all the best with your new venture.
(Matthew Williams, IFF)
More About David
“Having worked for both a distributor and for leading manufacturers, I understand the full commercial ecosystem from procurement of aroma chemicals to international marketing and distribution. This unique blend of operational and executive experience allows me to help to arrive at practical solutions—helping clients optimize their sourcing, streamline distribution, and maximize value.”
“On three occasions I have successfully led integration of sales teams from two organisations following acquisitions, forming a new team to take the organisation forward.”
“In addition to executive and commercial leadership, my early-career roles encompassed hands-on purchasing responsibilities in both packaging and engineering categories. This foundation provides unique insight into packaging design, supplier negotiations, and material sourcing—enabling clients to achieve operational efficiency and robust supply chain solutions for fragrance and aroma chemicals, from raw materials through to finished products.”
For organisations seeking a trusted partner with a rare blend of technical, commercial, and mentoring strengths, David Whitaker delivers flexible consultancy that drives sustained growth, innovation, and value across a business having specialised knowledge in the fragrance industry.
Services Offered
- Market strategy & business development
- Business Strategy for "Start ups"
- Support for ingredient development
- Sales team coaching & mentoring
- Key account and portfolio management mentoring
- Cross-functional team leadership coaching
- Revenue growth from B2B sales optimization
- Product management support from concept to launch